CYBEX OPENS THE FIRST FLAGSHIP STORE IN PARIS

CYBEX is pleased to announce the opening of its first store in the French capital of Paris, after nearly 20 years from its foundation and more than 15 years of activity in France.

Located in the heart of the city on the prestigious Rue Saint-Honoré the boutique measures over 359 square meters across two floors, and unveils a refined modernity, recreating a familiar atmosphere that fully speaks to the brand's core pillars of luxurious functionality and contemporary design.

Upon entering, visitors are immediately enveloped in a sophisticated ambiance, characterized by a unique monochromatic design DNA The light style concept features soft satin beige walls and high-quality carpets to add a layer of comfort and elegance. Glossy champagne gold aluminum frames the displays, reflecting light in a way that adds depth and warmth to the space.

The store's contemporary aesthetic stands in striking contrast to the city's architectural landscape. It is a carefully crafted environment where design, technology, and intimacy converge, and also offers an exclusive VIP area for premium one-to-one appointments.

The boutique showcases the complete CYBEX's cutting-edge and innovative product range, including strollers, car seats, baby carriers, home and living, and accessories. They all adhere to the brand's D.S.F. Innovation Principle, which represents a unique combination of distinctive Design, highest Safety standards and smart Functionality - fundamentals to improve the everyday life "for all tomorrow's people".

The selection extends into CYBEX's distinctive collaborations, including designer Jeremy Scott and music mogul DJ Khaled among others, as well as its Fashion Collections. Among these, as an homage to Parisian femininity and the greatest French couturiers of all time, the store also displays La Parisienne collection of CYBEX signature's Platinum products - the family icons to last for generations.

Martin Pos, founder of CYBEX:
"Having previously opened flagships in Prague, Tokyo and Amsterdam, Paris was a natural next step. The French capital is one of the most elegant and dynamic cities in the world, with a target demographic and industry maturity and sophistication which are perfect for us. Parents and families in Paris are extremely cultured, elevated, and attentive to the highest quality products that can perfectly fit into their lifestyle, which is something I am proud to say we can deliver at best".

For more information visit: www.cybex-online.com